About Us


First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

About Us


First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

About First Choice Business Brokers San Diego North County

A Business Sales Organization

First Choice Business Brokers is San Diego's largest and most experienced brokerage firm specializing in the purchase and sale of small to medium sized businesses. We go the extra mile every day to ensure all parties are satisfied during the complex business sales process. We know that each and every business is unique, that's why we go through a meticulous process to confidentially market the business opportunity and find the best match for a purchase.


Our San Diego office is owned and operated by Bryan Gonzales, JD-MBA. Mr. Gonzales has more than 25 years experience as a broker, business owner/operator and attorney. His diverse and hands-on business experiences have enabled him to gain a comprehensive understanding of the intricacies and complexities involved with the buying and selling of companies. WIth this firsthand knowledge of the business world, Mr. Gonzales exemplifies the significance of possessing expertise, integrity, and discretion, all which are the hallmark traits of First Choice Business Brokers.


While our San Diego office is focused on the Southern California market, we are part of one of the finest business broker organizations in the nation. Founded in 1994, First Choice Business Brokers has more than 60 offices located throughout the U.S. All of our offices consiste of highly experienced business brokers and administrative personnel. In addition, we have a select team of professional service providers who we can offer to provide legal, accounting, planning, financing and various other services. First Choice Business Brokers is a member in good standing with the Better Business Bureau (BBB), the California Association of Business Brokers (CABB), the International Business Brokers Association (IBBA) and various local Chambers of Commerce.

About First Choice Business Brokers San Diego North County

A Business Sales Organization

First Choice Business Brokers is San Diego's largest and most experienced brokerage firm specializing in the purchase and sale of small to medium sized businesses. We go the extra mile every day to ensure all parties are satisfied during the complex business sales process. We know that each and every business is unique, that's why we go through a meticulous process to confidentially market the business opportunity and find the best match for a purchase.


Our San Diego office is owned and operated by Bryan Gonzales, JD-MBA. Mr. Gonzales has more than 25 years experience as a broker, business owner/operator and attorney. His diverse and hands-on business experiences have enabled him to gain a comprehensive understanding of the intricacies and complexities involved with the buying and selling of companies. WIth this firsthand knowledge of the business world, Mr. Gonzales exemplifies the significance of possessing expertise, integrity, and discretion, all which are the hallmark traits of First Choice Business Brokers.


While our San Diego office is focused on the Southern California market, we are part of one of the finest business broker organizations in the nation. Founded in 1994, First Choice Business Brokers has more than 60 offices located throughout the U.S. All of our offices consiste of highly experienced business brokers and administrative personnel. In addition, we have a select team of professional service providers who we can offer to provide legal, accounting, planning, financing and various other services. First Choice Business Brokers is a member in good standing with the Better Business Bureau (BBB), the California Association of Business Brokers (CABB), the International Business Brokers Association (IBBA) and various local Chambers of Commerce.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Explore Latest News

a group of tall buildings against a blue sky .
By duda 18 Mar, 2024
Explore how First Choice Business Brokers is shaping the future of San Diego North County's business community in our March 2024 recap. Discover key insights and success stories.
Family Business
14 Feb, 2024
Family businesses are more than mere commercial enterprises; they are legacies, embodying the aspirations, values, and hard work of generations.
Sustainable Businesses
14 Jan, 2024
In recent years, San Diego has emerged as a hotspot for sustainable business practices, reflecting a broader global shift towards environmental responsibility. This trend is driven by increasing consumer demand for eco-friendly products and services, alongside a growing recognition of the long-term economic benefits of sustainability.
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