First Choice Business Brokers

San Diego North County, CA

The World's Authority in Business Sales


Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started

First Choice Business Brokers San Diego North County, CA

The World's Authority in Business Sales


Expert Buyer and Seller Services for Sales of Main Street and Middle Market Businesses

Get Started

Selling a Business?

Get the most value for your business with First Choice Business Brokers. Start here

Buying a Business?

First Choice Business Brokers will help you find the perfect business. Start here

Value My Business

Learn how much your business is worth in today's market. Start here

Business For Sale Quick Search

From business brokerage to mergers and acquisitions; we are the business sale specialist!

The World's Authority in Business Sales

Unmatched Network

Connecting buyers and

sellers nationally

$12.5B in Business Listings

100's of businesses added
to our roster annually

Industry Leaders

Decades of experience in successful business sales

Featured Businesses For Sale

Ready To Invest In Your Future?

37y.o. Automotive Repair Business with 2+ Generations of Customers

$250,000
View Details

Award Wining and Profitable Motorcycle Dealership

$3,040,000
View Details

Legal Process Server

$289,925
View Details

South Park's Most Popular Nail Spa

$105,000
View Details

Popular Leucadia Juicery

$265,000
View Details

Retail Pharmacy With Compounding Lab A+ Location (REDUCED)

$399,000
View Details

73-YEAR-OLD, Profitable, Stable and Turnkey Shutter Retailer & Install

$500,000
View Details

Profitable, turnkey pet grooming business

$190,000
View Details

Location, Location, Location - Beautiful, Turnkey, Almost Brand New Restaurant (w/o concept) for Sale

$600,000
View Details

E-Commerce - Turnkey, Profitable, English-Made Fine Bone China

$385,000
View Details

37y.o. Automotive Repair Business with 2+ Generations of Customers

$250,000
View Details

Award Wining and Profitable Motorcycle Dealership

$3,040,000
View Details

Hello World

We are business owners, just like you!

From business brokerage to mergers and acquisitions; we are the business sale specialist!

Business Sales

Confidential Listing Services for Business Owners who wish to sell.

Business Valuation

Expert Valuation Services are offered at all First Choice Offices.

Buyer Representation

Our Sales Professionals guide business buyers through the business purchasing process.

Business Search

Finding the right business for your interests, income requirements and location.

Business Sales

Confidential Listing Services for Business Owners who wish to sell.

Business Valuation

Expert Valuation Services are offered at all First Choice Offices.

Buyer Representation

Our Sales Professionals guide business buyers through the business purchasing process.

Business Search

Finding the right business for your interests, income requirements and location.

First Choice Business Brokers, we provide local presence with a national reach.

First Choice Business Brokers, we provide local presence with a national reach.

From business brokerage to mergers and acquisitions; we are the experts!

First Choice San Diego Location

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    First Choice San Diego Location

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    National Reach, Local Expertise

    Connecting Entrepreneurs with Opportunities Across North America

    70

    Office Locations

    97

    Territories Served

    187

    Business Brokers

    $12.5 B

    In Business Listings

    Latest Business News

    The latest news on buying and selling your business

    a group of tall buildings against a blue sky .
    By duda 18 Mar, 2024
    Explore how First Choice Business Brokers is shaping the future of San Diego North County's business community in our March 2024 recap. Discover key insights and success stories.
    Family Business
    14 Feb, 2024
    Family businesses are more than mere commercial enterprises; they are legacies, embodying the aspirations, values, and hard work of generations.
    Sustainable Businesses
    14 Jan, 2024
    In recent years, San Diego has emerged as a hotspot for sustainable business practices, reflecting a broader global shift towards environmental responsibility. This trend is driven by increasing consumer demand for eco-friendly products and services, alongside a growing recognition of the long-term economic benefits of sustainability.

    First Choice Business Brokers of San Diego North County

    Proudly serving the Southern California business community since 1994.

    Company Overview 

    First Choice Business Brokers was established in 1994 and has had a presence in beautiful San Diego County since 2007. We offer unsurpassed experience and exceptional service that focuses on business brokerage, M & A Advisory and Practice Sales. We provide expertise in business transactions across a variety of industries and transaction sizes of $50,000 to $50 million. 

    With offices across the United States we offer local service with national exposure providing sellers with the largest audience of qualified buyers and we offer buyers the largest inventory of businesses for sale. 

    The San Diego office is owned and operated by Bryan Gonzales, JD-MBA. Mr. Gonzales has more than 25 years as a Broker, Business Owner-Operator and Attorney. In this time, Mr. Gonzales has been involved with hundreds of successful transactions for businesses of all sizes in several industries. 

    Let our significantly experienced, highly trained and seasoned professionals assist you in your business venture whether buying or selling. Our passionate team and our comprehensive processes and systems will get the job done!

    If you’re looking to buy or sell an existing business or franchise, you've come to the right place. We offer regional San Diego knowledge and world class service.

    When it comes to selling your business, you’ll want to work with a professionally trained, San Diego based business broker associated with a national company.

    We are a full-service business brokerage offering:

    Business Brokerage – Confidentially Listed San Diego Businesses that are currently for sale.
    Business Valuation – Expert Valuation Services are offered at all First Choice Offices.
    Access to our large database of potential Buyers, not just in California but around the globe.
    Buyer Representation – First Choice Business Sales Professionals guide business Buyers through the business purchasing process.
    Large selection of listings not just in California, but across the country.

    Advantages of Selling Your Company Using a Business Broker

    1. One-On-One Relationship

    

    Sole owners selling their business typically manage this transaction and make business decisions independent of employees. Support from family and friends is helpful with your personal choices and emotions, but where do you get the help you need to make business decisions?

    A business broker's role is to offer guidance, reassurance, and confidence in final business decisions.

    First Choice Business Brokers aim to build trusted relationships with each client. As your advisor, we offer honest, transparent interactions while we provide actionable advice about the sale of your business and recent developments in the market. We adhere to the industry Code of Ethics and value the highest standards of ethical behavior.


    2. Professional Experience And Expertise


    People attracted to a career in Business Brokerage arrive with various post-graduate education in business, then become certified Business Brokers. One such prestigious designation is the Certified Business Intermediary offered by the International Business Brokers Association, to those who have proven professional excellence through verified education and exemplary commitment to the industry.


    3. Keep Your Interests First


    You can take important steps to focus on your current and future interests when you decide it is time to sell. Professionals who have been around the block and seen it all can help you protect yourself. Getting expert help will go a long way to avoiding common pitfalls and distractions to your interests.

    First Choice Business Brokers in San Diego accesses a team of lawyers, bankers, accountants, real estate, and insurance brokers to keep your interests first and foremost.


    4. Managing The Entire Process


    The process of selling your business is anything but simple in a market saturated with companies for sale. The right expertise will manage the sales process from valuation through finding the right buyer to a smooth negotiation and transition.

    The FCBB - San Diego will guide you through the process:


    ●  Preparing for sale

    ●  Valuation

    ●  Due diligence

    ●  Finding the right buyer

    ●  Legal documentation

    ●  Negotiation

    ●  Transition of ownership


    You are the central player in selling, and our team are the workers who manage the entire process for you.


     5. Access To A Network


    The simple rule for the sale of any business is to ensure that the maximum number of people see it. With decades of collective experience in the business brokerage sector, FCBB has one of the most extensive networks in the San Diego area. As our client, you can access a comprehensive database of qualified buyers and investors for the best chances to negotiate satisfying conditions of your sale and the right sale price.


     6.No Up-Front Fees


    Every Business Broker has its method of charging clients for their services. Fees typically connect to the total enterprise value. You can still compare fees when you understand the terms of the broker's listing or engagement agreements. Those vary widely and can be tricky to navigate, but be assured most fees work out to be very similar.

    Almost all sellers will pay an upfront valuation or marketing fees. And it's not unusual for business owners to be required to pay a monthly retainer fee.


    First Choice Business Broker - San Diego is different from its competitors, with zero upfront fees to start your sales process. You pay a success fee once the business is sold. We will gladly discuss costs in more detail at your first free consultation in our San Diego office. 

    Selling Your Business-FAQs

    1. How do I find how much my business is worth?


    While this might be a simple question, the answer is much more complex. Many variables are examined closely by a potential buyer and become involved in setting the right price for a business:


    ●   Management beyond you, who can run the company when you are not there?

    ●   A clean set of financials, accrued income statement, and balance sheet, with high net profit margins

    ●   Recurring streams of revenue, like subscriptions, are favorable

    ●   Competition in the industry

    ●   Barriers to entry into the industry 

    ●   Tangible assets such as cash on hand, equipment, machinery

    ●    Intangible assets such as branding, reputation, or service innovation

    ●    Current economic cycle.


    Calculations including these factors are challenging and overwhelming if you don't have the experience. Brokers choose valuation tools that support their sales strategies.


    First Choice Business Brokers can help. We create an accurate number for your business using a combination of successful valuation formulas and our experience in the niche.


    2. How Quickly Can I Sell My Business?


    The more emphasis, time, and money you invest in your business sale, the more opportunity for a reasonable sale period between 6 months and -2 years. Following the advice from professional advisors will minimize the time it takes to sell.


    Consult with First Choice Business Brokers to estimate a sales period for your business in today's marketplace.


    3. Will My Employees And Customers Find Out If I'm Selling My Business?


    People knowing if you're selling your business has much to do with your approach to the sale. Selling under strict confidentiality is best practice, but it might be challenging for an owner to accomplish independently. You might not be able to coordinate the sale and keep it confidential at the same time.

    First Choice Business Brokers ensures confidentiality by taking all phone calls and negotiations off the business site and in the San Diego office.

    We draft a legally binding Non-disclosure Agreement, signed by the buyer at the correct time. Most buyers favor an NDA because confidentiality is also in their best interests. Any changes to the employee structure or customer contracts significantly impact the valuation.


    4. What's The Best Time To Sell My Business?


    Answering "Why" you want to sell your business will help to address "When" is the best time. At the same time, remember to keep track of market trends and sell when you can make a profit. But there are also other scenarios to consider.


    5. How Important Is It To Hire A Business Broker?


    Without the skill set of a business broker and access to professional advice and documentation, a sale is at risk of failing.

    Having a business broker on your side has several benefits:


    ●  An accurate valuation

    ●  Knowledge of market conditions and comparables

    ●  The timely, efficient sales process

    ●  Access to a large pool of buyers

    ●  Successful negotiations

    ●  due diligence and risk management

    ●  Successful transition of ownership


    6. Can A Business Broker Help Me Sell My Business?


    Yes, business brokers are professionally trained and certified to handle business sales, avoiding common pitfalls with proven successful experience. 

    FCBB is your valued team in San Diego, with the authority to sell your business. We have been in the niche since 1994 and have considerable experience getting you the right buyer.


     7. Are Business Brokers Expensive?


    Most brokers work on a commission paid upon the successful sale. The rate of commision is calculated according to the sale price. For example, if your sale price is $500,000, the commission of 10% means the broker fee is $50,000. Sales below this range may be subject to a minimum commission of $10,000 - $15,000.

     FCBB -San Diego has no initial or up-front costs to start your business engagement. We only get our payment when you have closed your sale.

    Visit our San Diego office for a free valuation and advice on broker fees.


    8. How Can I Handle Documentation Related To Selling My Business?


    Selling a business is a complex transaction that involves a lot of documentation. Consider hiring a professional business brokerage agency to assist you. If you are in San Diego, stop by the office of First Choice Business Brokers for a consultation about the specific documentation required for your business sale.


    9. Will My Payments Be One-Time Or Multiple Payments Over Time?


    Most often, a seller is credited the whole $ amount at the time of sale. There are cases when sellers opt for financing options which means taking the payments over time.


     10. How Do I Move On After Selling My Business?


    Consider your options before putting your business on the market. Speak to family and friends to help you through personal and emotional issues.


    ●      Do you plan to leave the industry and move on to a new venture?

    ●      Do you want to stay involved with the business in a different role than the owner?

    ●      Do you want to retire? And hope that selling your will provide financial security.


    Speak to a business advisor who will guide you through the correct sales process depending on your plans following the sale.

     First Choice Business Brokers in San Diego looks forward to long-term business advice to help you in future endeavors following the sale of your business.

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